At Melt Design, the journey begins by understanding the client's business and their target audience. Who are their customers? Where are they located? What are they searching for? By answering these questions, the team can develop a customized local SEO strategy to help the business be found by the right people in their area. One of the key elements of local SEO is optimizing the business's website for local searches. This includes adding location-specific keywords to the website's content, optimizing Meta tags and descriptions, and creating local landing pages that target specific areas or neighbourhoods. By doing this, the business can improve its chances of showing up in local search results when people are looking for what it offers. However, local SEO is not just, about what is on the website – it is also, about what is happening off-site. That is why Melt Design focuses on building citations and local business listings across the web. These listings, which include the business's name, address, and phone number (NAP), help improve its visibility in local search results and can contribute to its overall credibility and authority.